One of the foundations of any successful business is brand image. This is the way customers see your brand and form an opinion about it down the line. Brand image is not the same as brand identity. The latter is the way you present your brand to customers using brand elements like logos, colors, and visuals.
Regardless if you're a new or established business, each customer will form a personal connection with your brand. Though you can't control this, you can influence some elements of it by building strong relationships with your customers.
In this blog post, we'll talk about 7 proven ways to improve your brand image in 2023, so read on to find out how.
1. Do a Brand Audit
Every now and then, do a brand audit to see which areas of your brand image and identity need improving. The new year is a perfect time to check in with your vision, mission, brand message, and customer feedback.
When doing a brand audit, you need to review the following:
Your brand mission, vision, and values;
Your brand elements (logo, visuals, graphics, and marketing materials);
Your brand's online presence on social media, your website, and Google search;
Your customer service, customer journey, and sales process;
Your competitors' activities and brand presence.
Use data from the previous year to see how your brand performed. Also, include any recent customer feedback to get an even clearer picture.
2. Check Your Analytics
If you want to truly dive into the minds of your current and potential customers, you need to check your analytics. Look into your social media insights and website analytics to gather the most relevant data.
Here's what you should be looking at:
Social media posts that your audience resonated with the most;
Blog posts that were popular and had tons of shares;
Lead magnets that brought you the most email subscribers;
Clicks, conversions, and interactions on your website;
Types of emails with the highest open rate.
This important information can help you get a clearer picture of what your customers want so you can meet and exceed their expectations of your brand.
3. Ask Your Customers for Feedback
The best way to learn what your customers think about your brand is to ask them. You can do this by creating a poll on social media, sending out a survey via email, or talking to them face-to-face.
Use the feedback as a starting point for changes and improvements. When you show customers their opinion matters to you, you're building strong relationships based on trust.
“If people like you they'll listen to you, but if they trust you they'll do business with you.” — Zig Ziglar
4. Analyze Your Competitors
Your competitors can be a great resource for brand inspiration, especially if you share the same audience and customer base.
Start by analyzing their vision and mission, along with their brand's online presence. See how they talk to customers on social media, and how they address them on their website.
Then, answer these questions:
- What are your competitors' unique selling propositions?
- What tactics do they use to attract new customers and retain existing ones?
- Is their branding similar to yours or is it completely different?
- What are some things you can do better than them?
The goal here is to get motivated to outdo your competitors, not to copy their methods.
5. Refine Your Brand Message
As your business grows, so will the number of customers. The more customers you have, the clearer your brand message should be.
For example, your website copy should speak the language of your customers. Instead of talking about your brand accomplishments, it should explain how your business helps solve a customer's problem.
Another example is your product packaging and product descriptions. These should focus on the benefits of your product rather than just listing the features.
Your brand's online presence and email communication should deliver value to your customers rather than constantly trying to sell them something.
6. Consult a Branding Specialist
As a business owner, especially if you're starting out, it's hard to see your brand objectively. So how do you make sure the world sees your business the right way if you're not sure what exactly needs improving? You can always consult a branding specialist for a professional, objective opinion.
7. Know The Trends But Stay Authentic
One of the best ways to stay relevant in a sea of competitors is to keep up with the trends —but not follow them blindly. As you learn which topics and trends are in line with your brand mission, you can implement them without losing your brand's authentic message.
Knowing what your customers like and are interested in at the moment will make your brand relatable and relevant, resulting in more buzz and sales.
Ready To Upgrade Your Brand Image In 2023?
Whether you're launching a new business or your current brand needs a fresh start, there's no better time than now to spruce things up.
A brand update doesn't have to be expensive, time-consuming, or stressful. With just a few tweaks, it can be a fun experience for you and your customers.
Ready to start a business in 2023 but feeling overwhelmed? Visit our brand shop to find your perfect branding kit and launch a business with confidence!