Starting a New Business? Do These 19 Things To Grow Your Brand Today
If you're just starting a business and trying to get it going, you're probably in the same boat as many other new entrepreneurs. You do so many different things that in the end, you just don't have the time and resources for a full-fledged marketing strategy.
To help you out, we put together 19 easy ways to grow your business in the next 30 days — or any time of the year, without burnout and overwhelm. We believe taking small steps every day can amount to some pretty amazing results.
You can try these ideas in a single month or one by one to test things out. Growing a new business is a slow and steady process so take your time to see what brings the most results.
1. Start Blogging Regularly
As a seasoned content writer, I've seen first-hand how blogging regularly can help boost your business's SEO and online visibility.
Blogging may not bring you overnight success but it's still one of the simplest, most effective things you can do to grow your business.
I recommend writing at least one blog post per week on a topic that's helpful to your audience. Then, you can spread the word through your newsletters and social media.
Need help creating a blog strategy for your business? Send us an email to ask about our custom blog writing packages.
2. Switch Up Your Social Media Strategy
The social media landscape is changing constantly and what worked yesterday may not work today. If you're not seeing growth in your business, it may be time to switch up your social media strategy.
Look at your best-performing posts and try to recreate similar content. Creating content your audience can relate to is key to building strong relationships.
3. Set up a Customer Rewards Program
No matter what you're selling, you want customers to buy from you over and over again. In business, 80% of your profits come from 20% of your customers.
Consider setting up a rewards program to show your appreciation. In fact, the probability of selling to your existing customers is a whopping 60-70%.
4. Send an Outside-The-Box Newsletter
Instead of your regularly scheduled newsletters, send a more personal one where you share an interesting story about your business as it relates to your readers. Then you can connect it to your product or service and invite your audience to share their own stories with you.
5. Tell People About Your Business
No matter the stage of your business journey, the more people you tell about your products, the more potential customers you'll attract.
After you tell your circle of family and friends that you've started a new business, ask them to spread the word and tell their own circle. This will help you reach an entirely new audience without spending a dime on marketing.
6. Improve Your Website
If your website isn't bringing in customers or making sales, it might be time for some improvements. This can be as simple as updating your web copy or improving how customers browse or shop on your website.
7. Work On Your SEO
SEO is one of the best ways to rank on search engines, which helps customers find your business organically.
Some simple SEO tasks you can do include:
Doing keyword research for a blog post;
Optimizing images and writing alt text;
Writing meta titles and descriptions for pages;
Optimizing your website for mobile devices;
Optimizing URLs and fixing broken links.
Remember that SEO success doesn't happen overnight so it's best to work on it constantly.
8. Write a Guest Post for a Popular Website
Publishing a guest post on a popular website or blog in your niche is a great way to gain exposure and reach a new target market. You'll also build strong backlinks and boost your SEO when these sites send traffic to your website.
9. Create Listings on Popular Business Directories
List your business on directories like Google Business, the Better Business Bureau, and even LinkedIn. These types of directories have millions of visitors searching for businesses like yours and adding a listing is free of charge.
10. Engage With Your Audience
Your social media followers, email subscribers, and loyal customers are your audience. To keep them interested in your products, you need to engage with them regularly.
A simple way to interact with them is to reply to comments, emails, and messages. You can also create content around their comments and thank them for their feedback or questions.
11. Define Or Improve Your Branding
When starting a new business, branding plays an essential role in your product positioning. Your brand is how customers will recognize you online and offline, so it needs to be cohesive and well-defined from the get-go.
Not sure how to approach your branding? Fill out the form below to download our free guide on how to create an aligned, professional, yet playful brand for your business.
12. Make a Quiz
Quizzes are a fun interactive way to entertain your customers and gain a little insight into their needs. One example is making a quiz for your website as a way to collect leads.
Another way to interact with your customers is to create a poll on social media. Get your audience to vote on something related to your upcoming products.
13. Post More Videos
Video is becoming the primary type of content on all social media platforms. This is because it's entertaining, dynamic, and easy to follow.
Whether it's TikTok, Instagram Reels, YouTube videos, or shorts, videos have huge potential to reach a wider audience.
14. Work With An Influencer
Influencers are a valuable asset for new and small businesses, especially influencers with a high engagement rate, no matter the number of followers.
In many cases, smaller or micro-influencers have a better engagement rate than big influencers and an engaged audience is more likely to buy. Plus, you're putting your business in front of a new audience that's interested in your products.
15. Add Customer Testimonials to Your Website
Testimonials are social proof that your business provides value to your customers. Ask your past customers to provide a testimonial that you can put on your website and social media.
If possible, ask to use their photos (with permission), and have a section of your home page where you'll add the testimonials.
16. Enhance Your Customer Service
Your customers are what makes your business profitable. If they're happy with your products, they'll rave about them. If you want to keep them happy, your customer service should be your priority.
This includes asking your audience about their pain points, problems, and the best ways to support them. You'll get so much valuable information just by being approachable and friendly to your existing and potential clients or customers.
17. Be a Guest on a Podcast (Or Start Your Own)
With hundreds of millions of listeners worldwide, podcasts are an easy way to reach your target audience. Whether it's through being a guest on someone else's podcast or starting your own, you can talk about topics you love and promote your business at the same time.
18. Create a Freebie
Lead magnets or freebies are a proven way to get email subscribers and build your list. Giving out something for free shows potential customers what your business is about.
A freebie can be an ebook, guide, checklist, or even free samples of your products.
19. Send a Press Release
If you have an exciting product launch coming up or want to share an important update, consider sending a press release to media publications.
Start by researching journalists in your industry who have written on these topics before and send them an email pitch including your press release.
Not sure how to write a great press release? Let us write it for you! Send us an email to learn more about this service.
Use These Simple Ideas To Grow Your Business Today
And there you have it — 19 simple ideas that you can mix and match to grow your business little by little each day.
If you're thinking about starting a business and need professional branding, check out our pre-made branding kits. With a variety of niches and industries to choose from, you can have a beautiful brand in as little as a week!
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